Privacy Policy
1. Introduction & Overview
Welcome to Ultimate Strongman Productions Ltd ("we", "our", or "us"). We produce world-class arena and stadium strength competitions, including Channel 5's UK's Strongest Man, England's Strongest Man, Scotland's Strongest Man, and Ireland's Strongest Man.
This Privacy Policy explains how we collect, process, protect, and utilize your personal data when you visit our website (ultimatestrongman.tv / associated digital properties), sign up for our 2027 priority ticket discount alerts, or interact with our stadium tour ticketing services.
2. Personal Data We Collect
We may collect and process the following categories of information:
- Identity & Contact Details: Your full name, email address, and regional tour preferences submitted when you join our VIP Priority List or ticket alert club.
- Technical & Usage Data: Internet Protocol (IP) address, browser type and version, device information, operating system, page views, and navigation metrics collected via cookies and analytics.
- Ticketing & Transaction Information: Details necessary for event access when booking stadium tour tickets through our authorized partners.
3. Google Analytics 4 (GA4) & Cookie Usage
Analytics Disclosure: We use Google Analytics to measure audience engagement, optimize website performance, and deliver the best possible user experience.
Google Analytics collects anonymized statistical information including pages visited, session duration, geographic region (city level), referral sources, and device specifications. This data is collected via first-party cookies (such as _ga and _ga_*).
Google Analytics data is anonymized and does not directly identify individual users. You can opt out of Google Analytics tracking by adjusting your browser cookie settings or installing the official Google Analytics Opt-out Browser Add-on.
4. Eventbrite Ticket Integration & Processing
Eventbrite Partner Disclosure: Live stadium tour tickets and checkout embeds are managed in partnership with Eventbrite (Eventbrite, Inc. / Eventbrite UK Limited).
When you purchase tickets or register for stadium events via Eventbrite widgets or direct links on our website:
- Eventbrite acts as an independent or joint data controller for payment processing, PCI-DSS compliant financial transactions, and digital ticket issuance.
- We receive customer attendance details (such as ticket tier, attendee names, entry barcodes) from Eventbrite to manage arena entrance, VIP meet-and-greets, and event safety.
- We do not store complete credit card or banking details on our servers. All financial transactions are securely handled by Eventbrite's encrypted payment gateway.
- For detailed information on how Eventbrite handles your information, please review the Eventbrite Privacy Policy.
5. How We Use Your Information
We process your personal information under the following lawful bases:
- With Your Consent: To send you 2027 stadium tour announcements, early-bird presale ticket links, and exclusive VIP discount codes.
- Legitimate Interests: To maintain site security, prevent spam/fraud, and analyze site performance.
- Contractual & Legal Obligations: To facilitate stadium entry verification and comply with UK licensing requirements.
6. Your Rights Under GDPR & UK Data Law
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access the personal information we hold about you.
- Rectify any inaccurate or incomplete personal details.
- Erase your data ("Right to be Forgotten") from our email discount list.
- Unsubscribe instantly at any time by clicking the unsubscribe link in our emails.
7. Contact & Data Protection Officer
If you have any questions regarding this Privacy Policy or wish to exercise your data rights, please contact our team:
Ultimate Strongman Productions Ltd
Website: www.ultimatestrongman.tv
Official Channel 5 Partner & Stadium Strength Event Producers